With 14 years in intimate-apparel R&D, Matthew Anand bridges textile science and real-world body comfort. He has overseen more than 1,200 lab-to-market underwear SKUs—from leak-proof period briefs to antimicrobial performance boxers—guiding everything from fiber selection and pattern engineering to ISO wear-trial validation. At UnderwearIQ, Matthew leads our “IQ Score” testing protocol, ensuring every data point behind the score is lab-repeatable and consumer-relevant.
Core Expertise
| Discipline | Focus |
| Fabric Science | Moisture-management, odor control, bi-component yarns |
| Fit Engineering | 3D body-scan grading, pressure-mapping for elastic design |
| Performance Testing | ASTM D737 breathability, ISO 18184 antiviral efficacy, AATCC 100 antibacterial tests |
| Sustainability Audits | LCA benchmarking, closed-loop elastane recovery |
Credentials & Affiliations
- MSc, Textile Technology – University of Manchester, UK (Distinction)
- Certified Garment Technologist (CText ATI) – The Textile Institute
- Lead author, “Standards Framework for Leak-Resistant Intimate Apparel,” Journal of Functional Textiles (2023)
- Member, ISO/TC 38 WG 34 (Performance Clothing) drafting panel
- Advisory board, Intimate Apparel Association of Asia-Pacific (IAA-AP)
- Former R&D Manager, Hanesbrands Global Innovation Center (2016-2021)
Notable Projects
| Year | Project | Impact |
| 2024 | Re-engineered plant-based modal/elastane blend for postpartum briefs | +31 % moisture-wicking vs. previous gen; commercialized in 18 markets |
| 2022 | Developed zinc-oxide microencapsulation for odor-neutralizing trunks | Passed 50-wash durability; adopted by three performance-wear brands |
| 2019 | Piloted AI-driven 3D fit-avatar program | Cut proto-sampling rounds from 5 to 2, saving $1.2 M annually |
What Matthew Writes About on UnderwearIQ
- “Fabric IQ” Deep-Dives – Translating lab jargon (gsm, wicking rate, elastane modulus) into plain-English buying advice
- Fit-Fail Case Studies – Why a garment that looks good on a mannequin can pinch on a real body, and how to spot red flags before you buy
- Myth-Busting – Evidence checks on claims like “bamboo is automatically antibacterial” or “compression improves circulation”
Research Philosophy
“Comfort is quantifiable. If you can’t measure it—breathability, stretch-recovery, microbial load—you can’t improve it. My job is to make those numbers meaningful to everyday wearers.”
Content on UnderwearIQ reviewed by our medical advisors where applicable. Matthew receives no compensation from brands whose products he tests.
